Why Every Stylist Needs to Be on TikTok
Do you really need TikTok in your hair business? Well, we’ll put it this way…the average attention span is now a whopping eight seconds.
Yikes.
But when you think about it, it makes sense. In an Amazon Prime kind of world, we want everything fast, easy, quick, and that includes the content we take in.
Does that mean your in-depth how-to Facebook Lives and YouTube tutorials are now worthless? Absolutely not.
But, as a savvy business owner (which, since you’re here, we’re going to bet you are), you’ve got to know that the current marketing trend is shifting towards shorter, easy-to-digest video content.
Enter TikTok.
Short-form video is taking the world by storm and TikTok is leading the charge. Meaning it’s more important than ever for business owners (that’s you!) to master TikTok.
Why? Let’s dig in.
3 Reasons You Need to Be on TikTok
It’s growing fast
According to Blogging Wizard, TikTok usage in the US grew by 123% between Q3 2019 and Q2 2020…and it’s expected to continue to grow.
Let that sink in for just a moment. 123 percent. Very few platforms currently around are experiencing that kind of growth.
You might be thinking, “Well, that’s nice, but my clients aren’t even on TikTok.” Think again. With this kind of growth potential, chances are your target market will be on it soon if they aren’t already or they know somebody who is. Meaning if you’re on it, it can give you massive exposure and referral potential.
It helps establish you as an authority in your specialty
If you’ve been hanging out with us for a while, you know how important it is to have a specialty, and not just “cutting hair.” Once you’ve nailed down your specialty, use TikTok to showcase your expertise, skills, guest experience, and more to not only tap even deeper into your dream target market but establish yourself as an authority in your specialty.
It gives you content you can repurpose
Like we mentioned earlier, short video content is very popular right now. If you want to stretch your content even further and help grow your salon business on social media, you can repurpose your TikTok videos on other platforms, like on Instagram Reels, Stories, Facebook posts…or even as one of our favorite weekly newsletters does, in your newsletter content!
This strategy helps you stretch the time and money you put into creating that TikTok video by allowing you to reuse it on multiple platforms (and attract more target market clients!).
How to Grow Your Salon Business on TikTok
So now you know why it’s so important to have a presence on TikTok as a hair business…but how do you get started? It’s more than just signing up for an account, friend. Let’s get started!
Step 1: Get strategic
Yes, before even making an account, the very first thing you do is create a strategy. Knowing your why and how before posting your first video is a secret TikTok strategy for stylists to get massive success on the platform.
Ask yourself these questions:
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How do your dream clients want you to show up on the platform?
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What kind of content does your dream client resonate with on your other social media platforms?
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What kind of content are you comfortable making? (No. You absolutely do not have to dance if you don’t want to.)
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What kind of content would build your personal brand through TikTok?
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How often can you realistically post and engage on the platform?
Use the answers to these questions to build out your schedule and map your first video ideas.
Step 2: Entertain, educate, and inspire
Every single piece of content you put out should entertain, educate, or inspire, never just inform…and this includes TikTok.
As you start strategizing your videos, think about ways you can entertain, educate, and/or inspire your followers. Maybe it’s a new twist on a second-day hair ponytail, a walk-through of your favorite products and why you love them, or even a face-to-camera story about something that inspires you.
These are just ideas to get your wheels turning. Keep your personal brand and strategy in mind when coming up with ideas.
Step 3: Set up your account and start posting!
It’s time to get your account set up!
Even if you don’t feel ready, starting your account on the platform can help you secure the right handle, which is key in successfully growing your business.Remember, you never feel fully prepared, so sometimes it’s best to just to jump in!
Here’s how to set up your account. Record your first video and post!
Step 4: Figure out how to put it all together
It’s okay if your first posts aren’t shiny and well-edited, but it’s important to get educated on how to create irresistible TikTok content.
Luckily, we’ve got just the thing for you! On July 11, social media expert Jera Bean (@jera.bean) is hosting the ultimate TikTok workshop for beauty pros! And the best part? It’s free for all Thrivers! Want to join us? Thrivers, head to your portal to register. Not a Thriver yet? No problem! Click here to enroll now and save your seat.
Right now, TikTok has huge power for hair stylists…it’s up to you to lean in and take advantage of it.
You in? Join us on July 11 for the one and only Jera Bean’s workshop all about TikTok strategies for hair stylists!